Will has worked in marketing, media relations, and public relations for four years, and has served as a guest blogger for Charleston Grit. His work has been featured in online media and publications such as Garden & Gun, Mashable, & FOX.
Through audience analysis, strategic media campaigns, and his thorough understanding of human relationships, he crafts a unique, tailored identity and presence for his clients. Will enjoys working with lifestyle & hospitality brands, and would love to add the fashion industry to his repertoire.
When he is not in the office drafting press releases, editing photos, and pitching journalists, he can be found on the beach reading, enjoying too many cups of coffee at his favorite cafe, or running in downtown Charleston. Since graduating from the College of Charleston, he has fallen in love with the Holy City even more.
The digital age brought with it a less personal approach to work ie- remote work, more technology for online communication, and, arguably, more headaches having to figure out the learning curve of the plethora of communications options available. While technology may have made it easier for employers to source talent, have they failed to ask themselves how this affects client relationships with employees?
How many times have you been turned down by a journalist or influencer because your pitch just doesn't hit home? Writing an effective pitch can be vexing to the new PR pro, the seasoned Account Manager, and even the vice president of a public relations firm. So how can you improve your pitch to land spots in coveted publications?
